Our brands


Danish Ayaida combines design, functionality and elegance in products that are all connected to a mission – to relieve the planet from the exaggerated amount of plastic.

AYAIDA Foundation donates 100 litres of clean water to children in need for every AYAIDA product sold. The product range consists of beautiful insulated steel bottles with harmonic colours, steel straws in silver, black and rose gold, and an insulated food container to cut the single-use plastics.

HR-Living is the official distributor for Ayaida in Sweden

Bee's Wrap

The natural alternative to plastic wrap for food storage – because good food deserves good care.

Bee’s Wrap was founded in 2012 by Vermonter Sarah Kaeck, a mother of three. Bee’s Wrap started with a question facing many families and home cooks: How could we eliminate plastics in our kitchen in favor of a healthier, more sustainable way to store our food?

She created a washable, reusable, and biodegradable alternative to plastic wrap made of organic cotton with beeswax, organic jojoba oil, and tree resin. Then and today, Bee’s Wrap is handmade by a growing team of women in Vermont, USA.

Wrap a sandwich, cheese, half of lemon or avocado, a crusty loaf of bread and fruits and vegetables or just cover a bowl, or pack a snack for your next adventure. Wash with cool water, a little dish soap if needed and let dry. With a proper care one wrap is usable even for a year. For the hygienic reasons Bee's Wrap is not suitable for wrapping of raw meat  or fish. 

You find 4 different colors / patterns, several sizes and a special wrap for sandwiches. 

HR-Living is the official distributor for Bee's Wrap in Sweden.


High quality stainless steel- and bamboo drinking straws made in the UK. The straws are packed in an ecological jute pouch and they come with a plant-based sisal-cleaning brush.

HR-Living is the official distributor for Bunkoza in Sweden

Eco Max

Eco Max home and beauty brushes are responsibly hand-made in Sri Lanka according the Fair Trade principles. The products are Vegan Society certified and  Eco Max is a member of Fair Traders of Australia. The brushes are plastic-free, long-lasting, made of natural materials and can be composted at the end of their life cycle.


Pincinox was born from the desire of its inventor, Louis Violet, to create a simple and useful object that improves everyday life: a stainless steel peg handmade in his workshop in the town of Vitrolles, France since 1970.

Its originality and strength come from Pincinox being manufactured from a single stainless steel strip, which receives various treatments to obtain unsurpassed quality and strength.

The Pincinox clothes peg is unbreakable, stainless, rust-proof and its hard-wearing spring makes it a peg you can rely on. There is no risk of finding a peg that’s fallen apart or worn out, as is often the case for plastic or wooden pegs.

HR-Living is the official distributor for Pincinox in Sweden

The Truthbrush

The Truthbrush came from a wish for a toothbrush that was beautiful and luxurious as well as biodegradable.  The rounded ergonomic handle is crafted from sustainable, organic bamboo which is naturally anti bacterial.

Brushes come with soft or medium bristles, which are castor oil based to care for your teeth and gums.

Each Truthbrush is hand wrapped in tissue paper and a recyclable cardboard pillow pack. 

The Truthbrush has recently won the Veggie Award Health & Wellbeing category in UK, as voted for by celebrity judges!

Truthbrush - The beautiful bamboo toothbrush

HR-Living is the official distributor for Truthbrush in Sweden


Danish CARE BY ME wishes to provide unique and sustainable products to the world by combining the craftsmanship of handmade textiles in developing countries with Nordic design, excellent production methods, high quality and extraordinary materials.

HR-Living is the official agent for CARE BY ME in Sweden

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